THE IMAGE TRACKING POSTERNAK / IPSOS

We track every three month the image of the 40 largest french companies. We also created two observatories, of the Bank and the Retail businesses.
At your convenience, we will give you a detailed presentation of the results of these three surveys.

>>> Le Point - October 20 th 2005

>>> Le Parisien - October 20 th 2005

>>> Le Parisien - April 6 th 2006

>>> Le Point - April 6 th 2006

>>> France Info- April 6 th 2006

>>> Les Echos - April 20 th 2006

>>> Le Parisien - July 13 th 2006

>>> Le Point - July 13 th 2006

>>> Le Parisien - October 26 th 2006

>>> Le Point - October 26 th 2006

>>> Paris Match - October 26 th 2006

>>> Le Parisien - April 18 th 2007

>>> Libération - September 28 th 2007

>>> Le Parisien - September 28 th 2007

>>> Challenge - October 2008

>>> Le Parisien - February 7 th 2009

>>> Le Journal du Dimanche - February 8 th 2009

>>> Paris Match - February 12 th 2009

>>> Paris Match - March 25 th 2010

>>> Les Echos - March 31 th 2010

>>> Le Journal du Dimanche - April 4 th 2010

>>> Le Journal du Dimanche - June 12 th 2011

>>> Le Journal du Dimanche - October 2th 2011


Question:
I am going to give you the name of some french large companies. Depending on what you heard lately telle me if you have of them a very good, rather good, rather poor or very poor opinion.
Poll 30 and 31 March, 2012 on a nationally representative sample of the French population, consisting of 964 persons aged 18 and over.

Base: all respondants
MARCH 2012
Very
good
opinion
in %
Rather
good
opinion
in %
Total
good
opinion
in %
Rather
bad
opinion
in %
Very
bad
opinion
in %
Total
bad
opinion
in %
Don't
know
in %
Image Index
March 2012
Ratio
January 12/
March 12
1. Yves Rocher
15
63
78
6
2
7
14
71
– 3
2. Leclerc
15
66
83
9
3
12
6
71
+ 4
3. Intermarché
11
69
79
11
2
12
8
67
– 4
4.Auchan
12
63
74
11
2
14
12
61
+ 3
5. Citroën
9
66
75
14
2
16
9
59
– 8
6. Michelin
12
60
71
12
2
14
15
57
– 7
7. Airbus
14
58
71
13
2
16
13
56
– 10
8. Danone
14
60
74
15
3
18
8
56
+ 1
9. Crédit Mutuel
10
54
64
13
3
16
20
48
+ 5
10. Peugeot
10
60
70
21
3
23
7
47
– 10
11. Caisse d'Epargne
8
61
69
18
4
22
9
46
+ 2
12. Banque Populaire
5
54
59
16
4
20
21
39
+ 1
13. Carrefour
10
56
66
21
7
28
6
38
– 2
14. SFR
7
56
63
21
6
27
10
36
– 8
15. La Poste
12
55
67
26
5
32
1
35
– 12
16. Crédit Agricole
8
55
62
21
7
28
10
34
+ 11

17. LCL
4
49
53
17
5
22
25
31
+ 15
18. EDF
10
54
64
26
7
34
2
31
– 14
19. Renault
8
54
62
27
6
33
5
29
–15
20. L’Oréal
10
47
58
23
7
31
11
27
–2
21. Air France
7
52
60
29
4
33
8
27
– 5
22. Orange
8
53
60
23
10
33
7
27
– 11
23. Free
15
41
56
25
6
32
13
24
–
24. GDF SUEZ
6
50
56
26
8
34
10
21
– 5
25. France Telecom
7
50
57
29
11
40
3
17
– 9
26. BNP Paribas
5
44
49
26
7
33
18
16
+ 7
27. Areva
5
42
47
26
6
32
22
15
+ 3
28. Société Générale
4
44
48
29
6
35
17
13
+ 19
29. SNCF
5
41
46
39
12
50
3
– 4
– 4
30. Total
5
24
29
39
28
67
5
–38
– 12
MARCH 2012
Very
good
opinion
in %
Rather
good
opinion
in %
Total
good
opinion
in %
Rather
bad
opinion
in %
Very
bad
opinion
in %
Total
bad
opinion
in %
Don't
know
in %
Image Index
March 2012
Ratio
January 12/
March 12