THE IMAGE TRACKING POSTERNAK / IFOP

We track every three month the image of the 40 largest french companies. We also created two observatories, of the Bank and the Retail businesses.
At your convenience, we will give you a detailed presentation of the results of these three surveys.

>>> Le Point - October 20 th 2005

>>> Le Parisien - October 20 th 2005

>>> Le Parisien - April 6 th 2006

>>> Le Point - April 6 th 2006

>>> France Info- April 6 th 2006

>>> Les Echos - April 20 th 2006

>>> Le Parisien - July 13 th 2006

>>> Le Point - July 13 th 2006

>>> Le Parisien - October 26 th 2006

>>> Le Point - October 26 th 2006

>>> Paris Match - October 26 th 2006

>>> Le Parisien - April 18 th 2007

>>> Libération - September 28 th 2007

>>> Le Parisien - September 28 th 2007

>>> Challenge - October 2008

>>> Le Parisien - February 7 th 2009

>>> Le JDD - February 8 th 2009

>>> Paris Match - February 12 th 2009

>>> Paris Match - March 25 th 2010

>>> Les Echos - March 31 th 2010

>>> Le Journal du Dimanche - April 4 th 2010

>>> Le Journal du Dimanche - June 12 th 2011

>>> Le Journal du Dimanche - October 2th 2011

>>> Paris Match - June 28 th 2012

>>> Paris Match - October 18 th 2012


Question:
I am going to give you the name of some french large companies. Depending on what you heard lately telle me if you have of them a very good, rather good, rather poor or very poor opinion.
Poll 5 and 6 October, 2012 on a nationally representative sample of the French population, consisting of 966 persons aged 18 and over.

Base: all respondants
FEBRUARY 2013
Very
good
opinion
in %
Rather
good
opinion
in %
Total
good
opinion
in %
Rather
bad
opinion
in %
Very
bad
opinion
in %
Total
bad
opinion
in %
Don't
know
in %
Image Index
February 2013
Ratio
October 12/
February 13
1. Yves Rocher
19
63
82
8
1
9
10
73
+ 6
2. Leclerc
19
64
83
11
3
14
4
69
– 3
3. Intermarché
12
68
80
9
3
12
9
68
+ 3
4. Airbus
20
57
77
11
2
13
11
64
+ 5
5. Danone
16
61
77
11
4
15
7
62
+ 8
6. Auchan
11
61
72
13
4
17
10
55
– 2
7. Michelin
18
55
73
15
4
19
9
54
– 3
8. Crédit Mutuel
9
60
69
12
3
15
16
54
+ 12
9. Caisse d'Epargne
8
63
71
18
4
22
7
49
+ 10
10. Banque Populaire
6
59
65
14
2
16
19
49
+ 18
11. Air France
11
59
70
20
3
23
7
47
+ 22
12. La Poste
14
58
72
22
6
27
1
45
+ 4
13. L’Oréal
15
53
68
17
7
23
9
45
+ 17
14. Carrefour
9
59
68
20
5
25
8
43
+ 13
15. Citroën
9
60
69
22
5
27
4
42
+ 9
16. EDF
9
58
67
26
7
33
1
34
+ 10

17. Bouygues Telecom
8
51
61
24
7
30
9
31
=
18. Crédit Agricole
10
50
60
24
6
29
11
31
=
19. Orange
11
54
64
27
7
34
1
30
+ 10
20. Free
15
44
59
23
7
29
11
30
– 1
21. SFR
7
53
61
22
9
31
9
30
=
22. LCL
4
49
53
19
5
24
23
29
+ 8
23. BNP Paribas
6
51
57
22
6
29
15
28
+ 14
24. GDF SUEZ
9
49
58
28
8
36
7
22
+ 14
25. Société Générale
5
48
53
26
7
33
14
20
+ 13
26. France Telecom
9
50
59
30
10
40
1
19
+ 10
27. SNCF
7
45
52
24
12
46
2
6
– 11
28. Peugeot
8
43
50
33
13
46
3
4
+ 4
29. Renault
6
44
50
39
9
47
3
2
– 17
30. Total
7
34
41
35
20
55
4
– 14
+ 21
FEBRUARY 2013
Very
good
opinion
in %
Rather
good
opinion
in %
Total
good
opinion
in %
Rather
bad
opinion
in %
Very
bad
opinion
in %
Total
bad
opinion
in %
Don't
know
in %
Image Index
February 2013
Ratio
October 12/
February 13